Cerebral Palsy Alliance raises over $11m on the District platform.
Helping those living with cerebral palsy and other neurological and physical disabilities, Cerebral Palsy Alliance (CPA) launched STEPtember, a global health and wellness fundraiser, to supports life-changing research, technology, programs and services to help people living with cerebral palsy. STEPtember challenges participants to take 10,000 steps a day from 1-30 September.
As STEPtember became CPAs biggest annual fundraiser, they wanted an app platform that could deliver on the following:
Fully integrate with their fundraising platform (Funraisin)
Engage their users through the campaign to form a digital community
Provide content and touchpoint for users to share to their network and increase donations
Log steps from a variety of sources
Management of multiple campaigns across geographies and languages
CPA engaged District to produce an application that integrated seamlessly with their web registration and fundraising platform, allowing their fundraisers a single point of login for multiple platforms. With over 25,000 teams registered users could track their challenge in their team room, see how their friends are progressing, and share content via the in-app feed and augmented reality filters. All providing multiple surprise and delight moments for the user to share their progress to raise donations.
The latest STEPtember campaign saw almost a 150,000 clock a total of 22 billion steps and raise over $11 million for charity. App users made up 67% of total participants and raised on average 125% more than non-app users.
“Our STEPtember App is looking incredible. We’re loving all activity tracking & news feed functionality. So easy to share our fundraising link & maximize our impact as participants & donors. Thank you District team, it has been great partnering with you!”