Platforms
Enterprise
A white-label technology solution for companies and charities to launch their own branded virtual challenge application.
Explore
Activate cities with thousands of virtual checkpoints and challenges turning urban exploration into a game.
Digital treasure hunts for employee wellness. A unique way to launch challenges for your team
Teams
Earn rewards for exploration with LocalXplorer by Globetrotter, using District's unique GPS technology in this virtual fitness challenge.
Users
7,504
Points scored
1 million pointsÂ
Distance covered
40,000,000
Kilometers
Globetrotter, one of Germany’s leading outdoor retailers, sells outdoor and adventure equipment via retail outlets and online, across the country. The approached District to create a unique virtual fitness challenge to engage their constomers.
Challenge
Globetrotter sought to create a long-term platform with District that would not only connect with their customer base but also drive sales, while promoting their key values of utilizing advanced technology to inspire their users to pursue their passions of exploration and physical activity. They wanted to create a unique brand activation that took the form of a virtual fitness challenge.
Solution
The LocalXploer app was launched in 2020, using District’s proprietary checkpoint technology to map out hiking, biking and kayaking tours around Germany, providing users a unique virtual fitness challenge to take part in. Once users collected enough checkpoints, they received an online discount voucher of €25 direct to their inbox, rewarding Globetrotters customers for exploring and being active, and ultimately driving more online sales for Globetrotter.
Results
The LocalXploer app has been a huge success with year around engagement, and a dedicated following from loyal customers in this unique virtual fitness challenge. Brands such as The North Face and Jack Wolfskin have also featured, for special limited time challenges, driving additional revenue through the platform for Globetrotter, and adding value to their customers.